AI: Scaling from (linguistic) models to (economic) markets

The real challenge for businesses in the future will be to shift from model training to market design, from focusing on the engineering and "agency" capabilities of the linguistic model itself to the organizational complexity of the "instituting" assembly that instantiates and enhances it. This shift from "models" to "markets," however, will require a cultural and strategic innovation effort, a radical shift in the paradigms of value co-creation between automation, amplification, and coordination.