The AI-Augmented Strategist: How AI is Redesigning Strategy

Generative AI is changing the strategist’s work more profoundly than it appears. It’s not just about speed; it’s about changing how we think, explore, and decide. This session explores how AI transforms every stage of marketing and communication strategy—from research to insight, from concept to prototyping—and why the real leap isn’t just using the tools, but rethinking the process itself. We will explore what happens when the strategist stops searching for answers and starts asking better questions; when an idea can be tested the moment it is imagined; and when the boundary between thinking and producing finally dissolves.