Creators, Live Streaming, and Video: How TikTok Shop is Redefining Online Shopping

Trust in creators now surpasses that in traditional advertising, and TikTok Shop turns that trust into conversions. Interactive live streams, shoppable videos, and authentic content are revolutionizing online shopping by breaking down the barriers between entertainment and purchase. Through a "what if" scenario approach, we will explore how to build a strategic and structured sales channel that ensures lasting results and competitiveness for brands and SMEs in the digital landscape.