Sabatini
Enrica Sabatini
Co-founder
Camelot SB
June 5, 2025 14:20 - 14:40

Digital Strategy

Strategies for Bionic Minds: When Humans and Artificial Intelligences Make Decisions Together

Our decision-making is changing: from conscious choices to processes co-guided by intelligent agents. This talk explores how cognitive biases, neuromarketing, and artificial intelligence will interact in a new form of cognitive collaboration between the human and artificial mind. The goal is to explore how effective and AI-aware digital strategies can help build tangible brand advantages and create evolved, conscious decision-making experiences for users.