Tommaso Galli
Head of Marketing Science - Italy, Spain, Portugal
META
June 5, 2025
14:00 - 14:20
Digital Strategy
Measurement 360
Measure what matters: come mettere l’incrementalità al centro della tua strategia di Measurement.
Other speeches in room Digital Strategy
Following Trends Is Not a Strategy. Or Maybe It Is
Fabio Rodighiero
Alkemy
Your Brand Doesn’t Have to Appeal to Everyone. Only to Those Who Matter
Jacopo Bordin
TWENTY8 Studios
Strategies for Bionic Minds: When Humans and Artificial Intelligences Make Decisions Together
Enrica Sabatini
Camelot SB
Digital Compliance Strategy: A Single Point of Contact for Innovative Web Agencies
Marco Bogliotti
Register.it per EURID
Paolo Peira
Register.it per EURID
Beyond the Algorithm: How Disruption® Drives Success in Digital Branding
Luca Lilla
TBWA\Italia
The State of Google Business Profile in Italy
Luca Bove
Local strategy
Maurizio Ceravolo
Ideativi srl
Strategic Thinking: humans who think and machines that do (not the other way around)
Federica Brancale
Marketing Freaks
WhatsApp + Email + Advertising: il mix perfetto per il brand
Alessandro Frangioni
Roads®
How online and offline can coexist and create a virtuous cycle: the Pittarosso case study
Ilaria Clemente
Boraso
Leonardo Di Felice
Link Mobility
Digital is no longer your ‘shortcut’: it’s time for strategy, not just testing
Roberta Sanzani
Webranking
Ask Copilot! Microsoft Advertising’s vision for the future
Pierpaolo Morgante
Microsoft Advertising & AI