Measuring the Success of a Corporate Podcast: The Right KPIs and Metrics

Let’s discover how to truly interpret the data and performance of a corporate podcast, going beyond vanity metrics. The number of listens is just the tip of the iceberg; there are far more insightful data points we can gather to measure the success and effectiveness of a podcast. We will discuss the correct KPIs and metrics, real case studies, and strategies to maximize the impact of a branded podcast. This talk is designed for companies, communication agencies, data analysts, and curious minds alike.