Video Thinking: Design Like a Designer, Communicate Like a Creator

From the Munari method to TikTok: create videos that are beautiful, useful, and functional—videos that truly do it all. In a world where everyone makes videos, few actually design them. This talk proposes a paradigm shift: think of video content as a design object—beautiful, useful, and functional—capable of solving communication problems, capturing attention, building trust, being discoverable… and yes, also selling. Starting from Bruno Munari’s method and moving to the logic of digital creators, we’ll explore how to apply visual and narrative design principles to craft high-impact, memorable content. This speech is for content creators, marketing team leaders, or anyone wanting to understand how to use video as a strategic lever, not just decoration. Because today, the winner isn’t the loudest voice—but the best-designed message.