From Social to Check-in: The Future of Hospitality Lies in Personalization

In an era where everything is shared, emotions are amplified on social media, turning hospitality into marketing. In tourism, attention to the guest is all about the details, like a message on the mirror that turns a guest into a brand ambassador. Together with Valentina Vellucci and Davide Bertozzi, we will show how personalization and virality create unique experiences, through case studies and strategies for tourism that is not just told, but lived and shared.