Easy to Build, Hard to Matter: Crafting Real Value in the Age of AI

In today’s AI-powered world, it’s never been easier to build - but building alone still isn’t the win. As barriers to creation drop, attention becomes the scarce resource. Whether you’re a B2B or B2C business, the challenge is the same: how do you craft something that resonates, cuts through, and actually gets your customer to engage? This talk offers a practical, no-fluff guide to creating propositions that matter and leveraging AI intelligently to do so - whether you're a founder, marketer, or innovation lead navigating rapid AI-driven shifts.