SERP Domination: Building Authority in the Era of Generative Search

In the era of generative search, organic traffic is increasingly becoming a "vanity metric." Building an authoritative brand on search engines is the only viable path forward. What are the KPIs of a SERP Domination strategy that doesn’t rely directly on organic traffic? And why is this crucial for the future of online search? The SERP Domination project aims to answer these questions while also considering the impact on business outcomes.