E-commerce: The Business of Complexity (and Those Who Turn It Into Complication)

Thanks to the rise of the SaaS model—pioneered by Shopify—it’s no longer necessary to complicate things to build even complex e-commerce projects. You can tackle projects with varying degrees of complexity without adding unnecessary layers. Agencies no longer need to chase artificial complexity to justify the margins they were used to with “complicated by nature” systems. Today, it’s possible to build solid, scalable, and high-performing projects that free up the client’s budget for what really matters: investing in the business, not technical maintenance. However, those adopting the SaaS model must avoid a strategic mistake: replicating old logics that tie clients to problems the cloud was supposed to solve.