Dello Vicario
Paolo Dello Vicario
Co-Founder & CEO
ByTek - Datrix
June 4, 2025 12:40 - 13:00

AI Marketing

Digital Gold: Monetizing Data Amid AI, Privacy, and New Rules of the Game

Is data the new oil? Only if refined with AI. We analyze the main monetization techniques available today—from direct audience sales to clean rooms—and how artificial intelligence becomes the driving force behind it all.