Texts and Data: Measuring the Impact of Words with AI and Frameworks

Every piece of content can be improved — but only data can truly show how. Thanks to AI and techniques and frameworks such as message mining, JTBD, ICE, LIFT, the Fogg Behavior Model, and Hick’s Law, we can analyze the effectiveness of messages and improve them based on real metrics. We’ll explore how to test and optimize content with a data-driven approach, reducing friction and maximizing engagement through concrete, measurable, and replicable methods to analyze and refine text using data.