Artificial Intelligence and Neuroscience: What Changes When the User Becomes an Algorithm?

Neuromartech is already here: it’s not a dystopia but a new market. The user becomes an abstraction, our digital twin lives experiences on our behalf, and it’s an algorithm that gets emotionally engaged with content created by another algorithm. What exactly is Neuromartech, which companies are driving it, what solutions are already available on the market, and what risks arise when we remove humans from the Customer Experience equation? As the Director of the International Neuromartech Observatory, I will present unique data and insights on this emerging market, and offer the audience some reflections on Ethics in AI.