Supercomputing and Big Data in Marketing: Strategies for the Communication of the Future

Artificial Intelligence, Supercomputing, and Big Data are transforming communication and marketing. The ICSC Observatory, in collaboration with IAB Italy, has analyzed this evolution by collecting innovative use cases and outlining future scenarios. In this talk, we will present the main findings of the research to understand how new technologies are reshaping strategies, professions, and business models in the industry.