Enogastronomic Tourism: Why and How to Use Digital Tools and AI to Stay Competitive

Enogastronomic tourism is an increasingly powerful driver for the travel industry. After an introductory overview of data and trends, we will discuss the importance of digital tools and AI for the diverse range of food and wine experiences. From data collection to online bookings, from AI-driven personalization to communication strategies on social media—all while maintaining a strong connection to the local territory. This talk is designed for tourism operators, producers, restaurateurs, and destination managers.