Following Trends Is Not a Strategy. Or Maybe It Is

In digital, strategy and tactics constantly influence and blend into each other. A strategic idea can inspire tactical actions, while a successful tactic can redefine the strategic vision. But beware: confusing the two is risky. In the fast-paced world of trends and quick fixes, it’s easy to lose balance and mistake reactivity for planning. In this talk, you’ll discover how to recognize the boundary between them and how to use tactics without betraying your strategy. Or maybe not.