Scomparin
Alessandra Scomparin
Senior Market Consultant
The Fool
Bruni
Mirko Bruni
CEO
The Fool
June 5, 2025 14:50 - 15:10

Social Media Strategies

Marketing in Crisis? It’s the Frame, Not the Funnel. Selling in the Era of #nobuy and #deinfluencing

Consumers aren’t just stopping buying. They’re stopping believing you. In a time of #nobuy and #deinfluencing, it’s not enough to perfect your message or refine your creativity: you need to change the lens through which you tell your brand story and the context in which you place it. Discover why the problem isn’t what you’re selling, but the frame you’re communicating within. A journey through data to understand today’s consumers and market, narrative frames, and concrete strategies to restore meaning and power to marketing today.

This talk is sponsored.