It’s Already Done! Major Brand Challenges Are Solved with Simplicity

Poor Brand Manager of Vero Volley! Paola Egonu and Myriam Sylla attract all the attention (but not the Club), a women’s Serie A team navigating the move from Monza to Milan, a men’s team still based in Monza, a group of six clubs with different logos, colors, and corporate identities, 60 youth teams with different names, more than 10 social projects focused on development, inclusion, and sustainability, and fans who want to win. What can be done to establish a clear, sustainable, and coherent Brand positioning?