Brand positioning and promotion on Amazon: seize the Prime Day opportunities

Understanding the market you operate in on Amazon is essential to optimize your positioning and visibility. Analyzing the market using both Amazon’s internal tools and external resources like Brand Analytics allows you to understand what customers are searching for and how to optimize your product pages accordingly, leveraging the latest AI tools. Properly set up Products and Brands campaigns will help you make the most of peak periods like Prime Day, putting your brand front and center.

This talk is sponsored.