Brancale
Federica Brancale
Artificial Intelligence Consultant
Marketing Freaks
June 6, 2025 12:40 - 13:20

Digital Strategy

Strategic Thinking: humans who think and machines that do (not the other way around)

In a complex and automated world, the true value of the human being lies in strategic thinking. Until now, we didn’t have time to think because it was necessary to do, produce, and be present before being consistent. Today, with activities automated by technology and AI, we have the time to reflect on what, how, and why to do things. This talk presents the methodology, analyses, and tools to understand how to create, define, and execute a business strategy—also leveraging AI.