Prompting for Social Media Strategists: Why It’s Still Essential (and More Than Ever)

In this talk, we’ll debunk the myth that “prompts are no longer useful” and walk through, step by step, how to write effective prompts that truly improve results on tools like ChatGPT, Gemini, Perplexity, and more. This is a hands-on session focused on the daily work of those who create strategies and content for social media, both organic and paid. We’ll explore the connection between prompts and platforms, with concrete examples for Instagram, Facebook, TikTok, and LinkedIn, following the latest updates from each channel. We’ll also look at how to save time by creating prompts that are reusable, adaptable, and organized into repeatable workflows — from captions to insights, editorial calendars to competitive research. It all starts with a well-crafted prompt, built with method and strategic vision.