Filippo Trocca
Head of Data & Adtech
Making Science
June 5, 2025
11:50 - 12:10
Data Analytics
The Future of Data: Measurement, Data Integration, and the Impact of AI
Other speeches in room Data Analytics
BigQuery: examples to improve e-commerce sales
Lorenza Pasqualini
Gruppo Hera
Server-Side Tracking: The Key to Accurate Data & Better Marketing
Denys Golubovskyi
Stape
Analytics and AI for Conversion Rate Optimization: The Club Del Sole Case
Enrico Pavan
Analytics Boosters
Michela Marzoli
Club del Sole
How AI Enhances Data Analysis: Optimizing Insights and Action with Artificial Intelligence
William Sbarzaglia
William Sbarzaglia srl
Rich AI, Poor AI: Use Cases, Practical Examples, and Proven Methods on How to Use (and How Not to Use) Artificial Intelligence Systems for Data Analysis
Matteo Zambon
Tag Manager Italia & Stape
Speeches by Filippo Trocca
2026
Your AI is driving at 150 km/h while staring into the rearview mirror
2025
The Future of Data: Measurement, Data Integration, and the Impact of AI
2024
Advanced data strategy for an ecommerce
2023
AI Power: parliamone con gli autori
2023
Guida Spaziale per advertiser in cerca di performance
2022
Critica a "Google Liquido"
2022
Next Advertising Era: cosa sta succedendo e come prepararsi al no cookie party
2021
Next Advertising Era: cosa succederà e come prepararsi
2020
La Nuova Era dei Big Data: perché Ga4 è l'ultimo step della democratizzazione della Big Data Analysis e del Machine Learning da parte di Google
2020
Big data nella vita di tutti i giorni
2019
Disruptive Data For Online Businesses
2018
Interest Graph: come accelerare il tuo ecommerce
2017
Google Data Studio 101
2016
When the Google Analytics data are just numbers, you need to learn how to efficiently use the attribution modeling
2015
Google Analytics Enhanced E-commerce se vendi online: dalla configurazione alla lettura dei report in 40 minuti