The 5 Rules for Successful Content from a Neuroscientific Perspective: What to Do and What to Absolutely Avoid

This talk aims to bring 20 years of hands-on experience to the stage, with the goal of helping content creators identify what truly works — and what doesn’t — moving beyond assumptions like “in my opinion” or “others are doing it, so it must work.” The session will present data, metrics, and real case studies of both success (e.g., Save the Children and many others) and failure, offering practical insights and actionable takeaways to improve your content strategy and execution.