Podcast Marketing: increase your listens and monetize

In this workshop, we will explore what “podcast marketing” truly means and how digital marketing applied to podcasts can boost your podcast’s audience, thereby improving brand awareness and positioning. We will discuss how Spotify’s algorithm works, how to grow your listens through SEO, and how an independent podcaster can break into the national top podcast charts. The session will then cover five proven methods to monetize and earn from podcasts (advertising, subscriptions, sponsorships, Patreon, etc.). The workshop will conclude by revealing the key ingredients for a successful podcast.