What Truly Makes Content Memorable?

Over the past decade, content production has undergone a radical transformation: we have shifted from creating videos designed for people to producing content optimized for algorithms. Today, platforms and artificial intelligence influence every aspect of communication, leading brands and agencies to sacrifice quality and value in favor of immediate performance metrics. In this talk, we will explore the delicate balance between creativity, technology, and strategy, answering a crucial question: what truly makes content memorable? We will discuss how to return to content marketing based on real value for the user, capable of creating impact and connection without succumbing to the fleeting logic of engagement for its own sake. This speech is designed for marketers, brand managers, and content creators who want to rethink their content strategies, rediscovering the value of creativity and authentic storytelling in a data-driven era. Through concrete examples, industry insights, and ethical reflection, we will learn how to design content that leaves a lasting impression, going beyond vanity metrics.