Frictionless Performance: A Model to Coordinate Teams, Strategies, and Products in a Complex Digital Ecosystem

In a complex digital ecosystem, performance arises from coordination and control. This talk will present an operational model which, through a shared “Sales & Content Strategy” document and joint budget management, enabled different digital agency teams and the client’s in-house team to work synergistically toward common goals. Additionally, it will analyze how the use of the “Retail Advantage” tool made it possible to create effective Google Ads campaigns driven by the real performance of products.