Didacta Italia is Community-cation: how to build the community of fairs and events between physical and digital

Community-cation is communication based on community design. It is an approach that places the target community at the center of the strategy through the bridging role of ambassadors. Together, we will discover the process from scratch through the case of Fiera Didacta Italia, the most important Italian event on educational innovation. From the "rhizomatic" strategy to the creation of a micro-community of ambassadors and phygital spaces like the #socialprof area.