Retail Media: New Opportunities for the Sector

What is Retail Media? And why is it important to discuss it? Retail Media encompasses the spaces, both offline and online, and the data on sales and consumers that retailers and merchants can provide to advertisers. It represents a new paradigm that perfectly blends Media, Retail, and eCommerce: it allows advertisers to turn the purchase moment into a unique advertising opportunity through highly targeted ads, and enables retailers to transform first-party data, audiences, and spaces into a new stream of profits.