Google Ads in 2024 IN PRACTICE. Beyond Anglicisms and excessive technical jargon, the data that (still) truly matters

By analyzing over 1000 Google Ads accounts each year across various industries, with both high and low budgets and different goals (sales or lead acquisition), we realize that the key elements to check for a high-performing account are always the same. However, today the trend is to overuse third-party tools and collect too much data, losing focus on the metrics that make a difference. In a world where automation is increasingly present, analyzing less means analyzing better.