The Game of Content

In a communication world increasingly rich with possibilities, content should be chosen for what they can generate. Each format has its own characteristics: virality, positioning, sales, exclusivity but also low cost, scalability, optimization. In our intervention, formats will become playing cards, each with its own characteristics, each suitable for a particular communication and marketing objective. If you are a Marketing Director, this is the game you need to spend more hours practicing, because choosing the right content will decide the conquest of your next kingdom.