AI in Marketing: Comparison between Global and Italian KPIs and the Benefits of AI in GetResponse

We are pleased to present a sneak peek of the most significant data from the annual report on Email Marketing, both at national and international levels, analyzing key KPIs and local and global trends. We will delve into the use of AI in email marketing and digital marketing, highlighting the benefits, usage, and satisfaction level of our GetResponse customers, the first ESP in Italy to integrate OpenAI in 2023.