June 15, 2024 09:40 - 10:00
Roblox Branded Experiences: The Must-Have for Brands Looking to Engage the Family Audience
Let's explore how the most influential brands tackle the new challenges of the industry with cross-channel digital strategies that leverage experiences on Roblox. The Roblox platform allows for the creation of advergames, contests, and educational experiences with gamification that engage an audience ranging from 9 to 50 years old. We delve into the best practices, case studies, and KPIs of the top brand activations offered by this new channel.