Francesca Cavecchia
Senior digital planner and strategist
Samanta Giuliani
Managing Partner
SBAM Creative Agency
Manuela Sissa
Head of Campaign & UI Design
Kettydo+
Gabriele Salamone
Head of Creative
SBAM Creative Agency
Guido Callegari
Co-founder; Creative partner
Artificial Intelligence Creative Community - AI/CC; Runway
Manuel Alvaro
Ambassador
Zetafonts; ADCIJune 15, 2024 10:20 - 11:00
WorkTech Policies
Cre-AI-activity: Exploring the New Frontiers of Creative Work
Moderators: Francesca Cavecchia e Samanta Giuliani
In collaboration with ADCI
The panel will examine the important role of artificial intelligence (AI) in advertising, analyzing how it has transformed the industry and predictions for the future of creative work. It will discuss how AI is changing the creation of advertising content and influencing the ways companies interact with their target audiences. The goal is to explore future opportunities and challenges in the creative job market. Experts and innovators will reflect on the impact of digital innovation and the importance of adapting to remain competitive in the communications industry.
Other speeches in room WorkTech Policies
Nico Perrone
DIRE Agency
Michele Fioroni
Umbria Region
Sebastiano Callari
Friuli-Venezia Giulia Region
Pietro Pacini
Assinter Italia; CSI Piemonte
On. Walter Rizzetto
Chamber of Deputies
Cosmano Lombardo
WMF - We Make Future
Andrea Ivan Baldassarre
Forum PA
On. Walter Rizzetto
Chamber of Deputies
Valentina Barzotti
Chamber of Deputies
Sauro Rossi
CISL - Federation of Italian trade unions
Alessio De Luca
CGIL - Italian General Confederation of Labour
Alessio Crisantemi
EsportsMag.it
Vittorio Andrea Vaccaro
CONI Emilia-Romagna
Emanuela Maio
University of Parma
Alberto Simonetti
IIDEA Association
Simone Mingoli
DSYRE
Federico Brambilla
Exeed
Alessandro Mossini
Corriere della Sera
On. Virginio Merola
Chamber of Deputies
On. Laura Cavandoli
Chamber of Deputies
On. Daniela Dondi
Chamber of Deputies
Andrea Dondi
CONI Emilia-Romagna; Regional School of Sports
Vittorio Andrea Vaccaro
CONI Emilia-Romagna
Sergio Pipia
Technical Coordinator Regional Olympic Committee
Luca Di Nella
University of Parma
Kevin Carboni
DeSmog; Lo Spiegone and Wired Italia
Ivana Pais
University Cattolica del Sacro Cuore
Nicola Ladisa
TOD's
Ernesto Belisario
Law Firm E-lex