The Feynman Technique: How to Optimize Consent Mode v2 to Recover Data and Use It to Keep Google Ads Campaigns Profitable

In business management, launching a marketing campaign, or data analysis, it is essential to have specific procedures in place to execute each step correctly. But what can we do when all plans fall apart, yet we still need to achieve the predefined marketing and business objectives? In this speech, I will talk about the Feynman Technique: the process we followed both to identify the issues with Consent Mode v2 during the configurations we did for our clients, and to find working and replicable solutions. Specifically, we will delve into Consent Mode v2 to understand how it is possible to continue collecting numerous and accurate data to keep our advertising campaigns profitable.