E-commerce AI-enabled: the role of the designer in designing new shopping experiences

The evolution of e-commerce requires a new approach to service design, especially for the integration of AI. We will delve into the role of the designer in orchestrating the user experience for AI-enabled digital environments, presenting an approach centered on context and user needs to create meaningful experiences. We will explore the specific challenges designers face in the AI-enriched design process to create a virtuous cycle of improvement.