From Dawn to Dusk: How and When Communicators Use Media Intelligence

What does a typical day look like for a media relations manager? While it may be true that the word "routine" doesn't exist for communication professionals, it is equally true that there are tools that make their work more organized and efficient, especially when used timely. From media monitoring platforms to media analysis dashboards, including institutional and social media communication, we introduce the essential tools for the new digital press office.