Antonio Barone

Head of Communications

WWF Italia

Matteo Grandese

Executive Creative Director

Accenture Song Italia

June 15, 2024 10:20 - 11:00

Content Marketing

Communication strategies to change the environmental narrative

WWF and the new brand platform 'The Panda is us' to save habitats and species, including humans.

Other speeches in room Content Marketing

Content Marketing Reloaded: 5 Impacts of Generative AI, from Budget to Organizational Structure

Miriambertoli.com

Hello Boomer! Still creating content based on creativity? Say hello to SEO

Fattoretto Agency

The Brandformance Society

Short Content for Immediate Storytelling

GIORUSSO PRODUCTION

Health Takes Center Stage: A Successful Crowdfunding Campaign

Fondazione GIMBE

From Orson Welles to Pope Francis, and even Barbie

Davide Schioppa

Podcastory

Journalists vs Influencers: Clash or Synergy in the Creator Economy?

CAON Public Relations SRL

The creativity comes from my cousin's computer

Sergio Spaccavento

sergiospaccavento.it

Content and AI: prompts and ready-to-use ideas for your multi-channel strategy

Elisa Contessotto

SEOZoom

Speeches by Antonio Barone

2024

Climate Change e Sostenibilità

2024

Communication strategies to change the environmental narrative

2023

Green Storytellers – Into the wild

Speeches by Matteo Grandese

2024

Communication strategies to change the environmental narrative