Soffiato
Giorgio Soffiato
Marketing Director
Marketing Arena Spa
June 13, 2024 13:10 - 13:30

Digital Strategy

Marketing Manager Profession

The role of the Digital Marketing Manager is increasingly evolving into that of a comprehensive Marketing Manager. In this session, participants will be guided step-by-step through the strategic framework of marketing and the future of digital, with the goal of avoiding fleeting trends and restoring marketing's dignity as a comprehensive economic science. The approach will be practical and operational, enriched with case studies, while respecting the academic value of the discipline.

Speeches by Giorgio Soffiato

2026
A different marketing: strategic thoughts for uncertain times
2025
HOEPLI - Fare Marketing nell’Era dell’Intelligenza Artificiale. Competenze, Ruoli e Visioni per il Futuro
2025
Back to Marketing Strategy: The Marketing Plan Serving Brand and Performance
2024
Marketing Manager Profession
2023
Let's go back to talking about marketing
2022
Marketing strategy al tempo della digital transformation
2021
Essere Marketing Manager: il valore del branding nelle strategie di marketing
2020
Lead senza brand: una sfida possibile?
2020
Marketing Agenda. Strategie e strumenti per il manager dell'era digitale
2020
Back to Brand: narrazione, relazione e ruolo della marca nella strategia ai tempi del digitale
2019
Content marketing tested by the funnel: really working between trends and false myths
2019
[English Version] Content marketing tested by the funnel: really working between trends and false myths
2018
Il ruolo del content marketing nella strategia digitale: il framework di lavoro
2017
Social Media Strategy in contesti complessi: ottenere il massimo dai social tra pmi e b2b
2015
Il piano di web marketing e l’allocazione del budget al servizio degli obiettivi di business