Mattasoglio
Dario Mattasoglio
Digital Optimization Lead
PwC Italia
June 13, 2024 14:20 - 15:00

Digital Strategy

CRO explained to Grandma: simplifying data understanding to improve results

A new method of interpreting and narrating data that simplifies the understanding of insights from different qualitative-quantitative research. CRO is transformed into an intuitive and accessible process that connects the languages of Analytics, SEO and UX experts into a single voice. The goal? To guide companies towards quickly identifying website pain points and planning the most effective actions to optimise digital performance.