"Yes, it's my job": Cosplay as the new era of marketing

Cosplay has invaded the market, transforming from a simple hobby into a special asset of next-level marketing. Presenting various case histories, we will see how it all began with the introduction of a certain professionalism into a market unable to handle the business value generated by the endless possibilities that Cosplay can bring in the field of upselling, mouthtalk experience, and brand reputation. We will also analyze the future possibilities that this market could open up to anyone who has the insight to get on board this Blue Ocean.