From Content Creator to Culture Creator: The Evolving Role of Creators

After the emergence of various creators over the years, we now find a new generation of "anti-influencers" completely revolutionizing the landscape. While in the past, comedic entertainers with their skits dominated, today there are content creators who share "their art" or "their craft," allowing people to learn or delve into their work and passions. Thus, culture is emerging as a new form of entertainment, making it "sexy" yet also trashy in its presentation. Sabina Wayroll is a tangible example of this and will discuss it during this interview with Riccardo Mortelliti.