Enjoy your weather. 3Bmeteo a multi-touchpoint strategy

We will present the new multi-touchpoint branding campaign of 3Bmeteo, the first Italian weather forecast portal. We will move from a new vision of the brand, demonstrating how every piece of content on every chosen medium (TV - WEB - SOCIAL - INFLUENCER MARKETING) must be built to achieve the company vision, which is not only to make reliable forecasts, but to allow all people to organise their time and fully enjoy every moment of their lives.