Maura La Greca
Responsabile comunicazione e marketing
Antoniano / Zecchino d'Oro
Francesco Policoro
Creative & Strategy manager
Magneto - TikTok Agency
June 13, 2024
18:20 - 18:40
Social Media Strategies
TikTok: a new stage for Zecchino d'Oro
Francesco Policoro and Maura La Greca recount the adventure of the longest-running children's singing kermesse (loved by adults as well) on TikTok.
Other speeches in room Social Media Strategies
The 3 Things You Need to Master Instagram
Jenn Herman
Jenn's Trends
Between Performance and Brandformance through graphic optimisation of dynamic advertisements
Silvia Maggio
WMR Group | Studio Cappello
Beyond the Data Chaos: Data-Driven Strategies and Tools to Maximize Investments in Social Advertising
Michael Vittori
Michael Vittori
Unlock the power of community to create social impact: the case of Control's brand evolution
Erika Mameli
Together
Video Commerce: 5 Ways to Sell Through Video
Marianna Chillau
Marlene Live
Branded content on TikTok: when communication becomes a show
Luara Celin
we-go srl
Paolo Orsacchini
we-go srl
How to Ride TikTok Trends at the Right Time and in the Right Way
Fiorenza Ambrosetti
The Fool
Mirko Bruni
The Fool
The State of Social in 2024 and the Future of Online Engagement. A geeky conversation with Matt Navarra
Matt Navarra
Matt Navarra Media Ltd
Alessandro de Concini
Imprenditore digitale
B2B Marketing : Track, Measure and Attribute. The way to ROI
Emanuela Motta
LinkedIn
Enjoy your weather. 3Bmeteo a multi-touchpoint strategy
Riccardo Pirrone
Wonty Media
Edoardo Ferrara
3bMeteo
Samuele Catanese
3BMeteo
To each his retargeting. 6 tips geared toward increasing conversion on the Meta platform
Angelo Marolla
Search On Media Group
Creating and Managing Social Channels for Public Administration: Cases and Solutions, Crisis Management, Integration with AI
Tony Siino
AgID
And After Negative SEO, Here Comes Negative SMM!
Elena Farinelli
Io Amo Firenze
AI for Social Media Strategies: Practical Techniques and Tools in Action
Roberto Nardini
ADV+
LinkedIn & Artificial Intelligence: Practical Guide to LinkedIn's AI Features
Andrea Cecchetti
A.C. Marketing
Speeches by Maura La Greca
2024
TikTok: a new stage for Zecchino d'Oro
Speeches by Francesco Policoro
2024
TikTok: a new stage for Zecchino d'Oro