How to lower the ACOS of AMAZON campaigns with the MAD method: our approach and potential applications

We had the opportunity to compare our work method on Amazon ads, refined over the years, with one of the most famous PPC Specialists in the USA, and from this brainstorming, we developed the MAD method. A procedure that significantly lowers ACOS and thus improves the performance of advertising campaigns in the vast majority of cases where it is applied. With this strategy, we have managed to halve ACOS on some accounts, thus doubling ROAS, and bringing significant benefits to organic sales as well