Saletti
Andrea Saletti
Neuromarketing & Marketing Manager
Pronesis srl
June 13, 2024 17:00 - 17:40

E-Commerce

Neuro Checkout - Neuromarketing to Halve Your Shopping Cart Abandonment

What are the mistakes that most e-commerce websites make on checkout pages? Through replicable case studies and scientific foundations of neuromarketing, a three-step method will be shown to anticipate sensory responses to designs and create payment interfaces capable of immediately improving the conversion rate