Graphic Optimisation on Amazon: the power of design to achieve success stories

This speech is dedicated to the crucial importance of graphic optimisation on Amazon. In a universe of possibilities such as that offered by the world's largest e-commerce platform, it is essential to seize opportunities as effectively as possible.

And this path starts with brand identity. Who would have thought that design could have such a profound impact even in a complex environment like Amazon?

From the first image on our listing, our design strategy merges with our marketing strategy to increase CTR (Click Through Rate) and capture the attention of users. But we don't stop there. We move on to standard images, a process that balances information and style to deliver an engaging and informative experience.

We then move on to A+ content, an often overlooked but crucial stage for conversion.

And finally, we reach the store brand: no longer a simple catalogue, but a true e-commerce in which design plays a decisive role.

With concrete examples of 'before and after', I will demonstrate how correct graphic optimisation can prevent a user from continuing to scroll, leading him instead to explore and eventually take the desired action. In conclusion, design is not just an aesthetic factor, but a key element for success on Amazon.