Performance Marketing 2024: is the difficult coexistence of AI and manual strategies at the reckoning?

Can we definitively automate all campaigns and go on holiday? In this talk we will try to find out, diving into the latest trends in marketing, with a specific focus on the balance between artificial intelligence (AI) and manual strategies in campaign automation. We will explore the benefits of AI in improving campaign performance and also discuss the possible implications and risks of losing human control. Together, we will try to define the right balance, where AI works hand in hand with human intervention to create high-performance marketing strategies.