Generative AI and Content Creation: the end of copyright

Let's talk about how the advent of generative artificial intelligence has subverted the twentieth-century concept of copyright, forcing stakeholders worldwide - from US film studios to Chinese content creators - to completely rethink a notion that seemed established in the rights landscape since the Berne Convention of 1889. What future and what positioning for creators of intellectual works? It's a global challenge to which we attempt to provide direct and reasoned answers