June 14, 2024 12:20 - 13:00
SEO Data Driven: SEO seen from a different perspective, that of big data
It's necessary to change perspective and adopt a data-driven SEO approach to uncover hidden insights about Google's behavior that only data can reveal. I'll show you how I select SEO data and use AI to analyze search engine behavior to identify content marketing strategies truly capable of generating organic traffic. In an ultra-competitive market, data can help us identify our blue ocean: overlooked keywords that neither we nor the strongest competitors have worked on yet.